Use a dire bear's roar to scare it in the direction you want. We used 2 people on on the bear and one on the ground. The man on the ground snuck up to the bee with bug spray fed it and retreated to the bear the bear then attacked all of the bees that were aggroed to me.
ALWAYS break the hive with ranged attacks. If you choose to melee it,drones will continuously spawn from it infinitely, and they will repair the hive, so best to shoot it down and kill all the drones before attempting a tame. Oh, and the queen will spawn more drones periodically, so bee careful.